Confidential

Most of our work is about defining the who, why, and how of a brand—before the what.

This work is internal and proprietary. Let’s talk if you’re interested in learning more.

Lightmatter

Verbal branding for a (r)evolutionary photonic supercomputer company.

Audit & Insights, Positioning, Brand Architecture, Naming, Voice, Messaging, Copywriting, Guidelines

Verbal rebrand for a beloved global navigation platform.

Audit & Insights, Positioning, Brand Architecture, Voice, Messaging, Copywriting, Guidelines

Brand architecture and strategy for Google’s AR and VR divisions.

Audit & Insights, Brand Architecture, Nomenclature

Verbal branding for a more sustainable used furniture company.

Voice, Messaging, Copywriting