https://thirdperson.studio Third Person Mon, 24 Mar 2025 20:53:29 +0000 https://thirdperson.studio en https://thirdperson.studio/Confidential Tue, 27 Jul 2021 14:23:13 +0000 Third Person https://thirdperson.studio/Confidential Confidential Most of our work is about defining the&nbsp;who, why, and how&nbsp;of a brand—before the what. &nbsp; This work is internal and proprietary. Let’s talk if you’re interested in learning more. <img width="385" height="256" width_o="385" height_o="256" data-src="https://freight.cargo.site/t/original/i/9c41af0618731e401ee996d6c297946c83b06f40ce2ef8fd76545ecd0ea048bc/cia_ufo_blacked_out.jpeg" data-mid="114794900" border="0" src="https://freight.cargo.site/w/385/i/9c41af0618731e401ee996d6c297946c83b06f40ce2ef8fd76545ecd0ea048bc/cia_ufo_blacked_out.jpeg" /> <img width="1717" height="2200" width_o="1717" height_o="2200" data-src="https://freight.cargo.site/t/original/i/14cb0023fa0e88dc98db8d0f920fa9ce8181a8c4d8fb354c8e37af9f1458cf92/1018316866.jpeg" data-mid="114794899" border="0" src="https://freight.cargo.site/w/1000/i/14cb0023fa0e88dc98db8d0f920fa9ce8181a8c4d8fb354c8e37af9f1458cf92/1018316866.jpeg" /> <img width="2544" height="3300" width_o="2544" height_o="3300" data-src="https://freight.cargo.site/t/original/i/0884e34815c35b8a6d7a15dad2fbb6c85afabae1e142d335edd182d03bfb4549/Redacted_CIA_document.jpeg" data-mid="114794901" border="0" src="https://freight.cargo.site/w/1000/i/0884e34815c35b8a6d7a15dad2fbb6c85afabae1e142d335edd182d03bfb4549/Redacted_CIA_document.jpeg" /> <img width="1000" height="550" width_o="1000" height_o="550" data-src="https://freight.cargo.site/t/original/i/d419879e2cb8d2cddd892ebc6eba9f26516ef6105492c4711a0daaae2187fff1/redacted-doc.jpeg" data-mid="114795044" border="0" src="https://freight.cargo.site/w/1000/i/d419879e2cb8d2cddd892ebc6eba9f26516ef6105492c4711a0daaae2187fff1/redacted-doc.jpeg" /> https://thirdperson.studio/Reddit Mon, 24 Mar 2025 20:24:06 +0000 Third Person https://thirdperson.studio/Reddit Reddit Verbal branding for the heart of the internet. Audit &amp; Insights, Positioning, Brand Architecture, Naming, Voice, Messaging, Copywriting, Guidelines <img width="1350" height="694" width_o="1350" height_o="694" data-src="https://freight.cargo.site/t/original/i/719259a2a923b0bbb556a2410637c608122c5d883232b0a61701dd651a905960/Screenshot-2025-03-24-at-6.09.25PM.png" data-mid="228741911" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/719259a2a923b0bbb556a2410637c608122c5d883232b0a61701dd651a905960/Screenshot-2025-03-24-at-6.09.25PM.png" /> <img width="1918" height="1002" width_o="1918" height_o="1002" data-src="https://freight.cargo.site/t/original/i/55c87ca627648d534cd3669317e3381125cc59f90a44beb19b256683a5d0e484/Screenshot-2025-03-24-at-3.32.23PM.png" data-mid="228735554" border="0" src="https://freight.cargo.site/w/1000/i/55c87ca627648d534cd3669317e3381125cc59f90a44beb19b256683a5d0e484/Screenshot-2025-03-24-at-3.32.23PM.png" /> <img width="1330" height="744" width_o="1330" height_o="744" data-src="https://freight.cargo.site/t/original/i/537983af9425cd0f962373edd81ec05765c333f58ccde2db4bb8d4e105dfb91f/Screenshot-2025-03-24-at-6.09.51PM.png" data-mid="228741901" border="0" src="https://freight.cargo.site/w/1000/i/537983af9425cd0f962373edd81ec05765c333f58ccde2db4bb8d4e105dfb91f/Screenshot-2025-03-24-at-6.09.51PM.png" /> https://thirdperson.studio/Abridge Mon, 24 Mar 2025 20:53:29 +0000 Third Person https://thirdperson.studio/Abridge Abridge Verbal branding for the AI-powered clinical healthcare conversation platform. Audit &amp; Insights, Positioning, Voice, Messaging, Website Content Strategy, Copywriting, Guidelines <img width="432" height="242" width_o="432" height_o="242" data-src="https://freight.cargo.site/t/original/i/70a763188052f646be3721ee03b6132981ea3784b15981f0dc73c70b2dde4866/abridge_casestudy_01-1080p.gif" data-mid="228741699" border="0" src="https://freight.cargo.site/w/432/i/70a763188052f646be3721ee03b6132981ea3784b15981f0dc73c70b2dde4866/abridge_casestudy_01-1080p.gif" /> <img width="1164" height="772" width_o="1164" height_o="772" data-src="https://freight.cargo.site/t/original/i/335bd6d05cf71d47b00457126f90f6a6c1b60d9505eaf5ad6eb9f0a5e02fa981/Screenshot-2025-03-24-at-3.57.32PM.png" data-mid="228736106" border="0" src="https://freight.cargo.site/w/1000/i/335bd6d05cf71d47b00457126f90f6a6c1b60d9505eaf5ad6eb9f0a5e02fa981/Screenshot-2025-03-24-at-3.57.32PM.png" /> <img width="1232" height="460" width_o="1232" height_o="460" data-src="https://freight.cargo.site/t/original/i/fc23918bf8290b2847533b9ae41d1d68e033c8cd7815f440e64beae6a9e487d8/Screenshot-2025-03-24-at-5.53.29PM.png" data-mid="228741673" border="0" src="https://freight.cargo.site/w/1000/i/fc23918bf8290b2847533b9ae41d1d68e033c8cd7815f440e64beae6a9e487d8/Screenshot-2025-03-24-at-5.53.29PM.png" /> https://thirdperson.studio/Lightmatter Mon, 19 Jul 2021 16:50:10 +0000 Third Person https://thirdperson.studio/Lightmatter Lightmatter Verbal branding for a (r)evolutionary photonic supercomputer company. Audit &amp; Insights, Positioning, Brand Architecture, Naming, Voice, Messaging, Copywriting, Guidelines <img width="1454" height="750" width_o="1454" height_o="750" data-src="https://freight.cargo.site/t/original/i/c2e8dc90c00acbce7a584ee4d45c1c65b9aa5f3556f579cdf3a902f47fe62c17/Screen-Shot-2021-07-19-at-12.07.55-PM.png" data-mid="114167418" border="0" src="https://freight.cargo.site/w/1000/i/c2e8dc90c00acbce7a584ee4d45c1c65b9aa5f3556f579cdf3a902f47fe62c17/Screen-Shot-2021-07-19-at-12.07.55-PM.png" /> <img width="700" height="700" width_o="700" height_o="700" data-src="https://freight.cargo.site/t/original/i/f4e2da2bfcf94499e528172bfd26331e244fbf1d2d3b112c052d5825daf5ffe3/03_The-Solution_Website.gif" data-mid="114340789" border="0" src="https://freight.cargo.site/w/700/i/f4e2da2bfcf94499e528172bfd26331e244fbf1d2d3b112c052d5825daf5ffe3/03_The-Solution_Website.gif" /> <img width="1952" height="1094" width_o="1952" height_o="1094" data-src="https://freight.cargo.site/t/original/i/581462b752ea20835e039c15dfa5b302eac519b5b6ef57dc32517df638043522/Screen-Shot-2021-07-19-at-12.07.48-PM.png" data-mid="114167417" border="0" src="https://freight.cargo.site/w/1000/i/581462b752ea20835e039c15dfa5b302eac519b5b6ef57dc32517df638043522/Screen-Shot-2021-07-19-at-12.07.48-PM.png" /> <img width="1599" height="773" width_o="1599" height_o="773" data-src="https://freight.cargo.site/t/original/i/804a3d2604dbb7dc1bb60cdadebb2ae1eed51241f85683cda002fd44516c06c3/Screen-Shot-2021-07-19-at-12.09.17-PM.png" data-mid="114167421" border="0" src="https://freight.cargo.site/w/1000/i/804a3d2604dbb7dc1bb60cdadebb2ae1eed51241f85683cda002fd44516c06c3/Screen-Shot-2021-07-19-at-12.09.17-PM.png" /> <img width="1677" height="738" width_o="1677" height_o="738" data-src="https://freight.cargo.site/t/original/i/7baaa12efd37813a57fed06bde496654561e656e377b0eda03f74046e3bbb8b5/Screen-Shot-2021-07-21-at-10.32.53-AM.png" data-mid="114332068" border="0" src="https://freight.cargo.site/w/1000/i/7baaa12efd37813a57fed06bde496654561e656e377b0eda03f74046e3bbb8b5/Screen-Shot-2021-07-21-at-10.32.53-AM.png" /> https://thirdperson.studio/Waze Mon, 19 Jul 2021 16:50:10 +0000 Third Person https://thirdperson.studio/Waze Waze Verbal rebrand for a beloved global navigation platform.&nbsp; Audit &amp; Insights, Positioning, Brand Architecture, Voice, Messaging, Copywriting, Guidelines <img width="600" height="600" width_o="600" height_o="600" data-src="https://freight.cargo.site/t/original/i/ea4df7eb3a36b4270e9950f350a6e452902c35c3285b077921ce1224a230b75c/map.gif" data-mid="114340706" border="0" src="https://freight.cargo.site/w/600/i/ea4df7eb3a36b4270e9950f350a6e452902c35c3285b077921ce1224a230b75c/map.gif" /> <img width="796" height="565" width_o="796" height_o="565" data-src="https://freight.cargo.site/t/original/i/b58efe52960c7beeb90e0f72606147ff3098e4d9462d40d6c554316e778b4dce/Screen-Shot-2020-11-11-at-12.33.17-PM.png" data-mid="114166692" border="0" src="https://freight.cargo.site/w/796/i/b58efe52960c7beeb90e0f72606147ff3098e4d9462d40d6c554316e778b4dce/Screen-Shot-2020-11-11-at-12.33.17-PM.png" /> <img width="724" height="918" width_o="724" height_o="918" data-src="https://freight.cargo.site/t/original/i/5401a66945a6a4384e6522e86ac6fefa044f13e4da20c9ed73241d1886096453/Screen-Shot-2021-07-25-at-9.53.54-AM.png" data-mid="114611836" border="0" src="https://freight.cargo.site/w/724/i/5401a66945a6a4384e6522e86ac6fefa044f13e4da20c9ed73241d1886096453/Screen-Shot-2021-07-25-at-9.53.54-AM.png" /> https://thirdperson.studio/Google-AR-VR Wed, 21 Jul 2021 16:23:56 +0000 Third Person https://thirdperson.studio/Google-AR-VR Google Brand architecture and strategy for Google’s AR and VR divisions. Audit &amp; Insights, Brand Architecture, Nomenclature <img width="944" height="1108" width_o="944" height_o="1108" data-src="https://freight.cargo.site/t/original/i/d4ae07e43244b2ce89be8fe4da60bd65a4fcfb905ace66157430cfbfc16c83a0/Screen-Shot-2021-07-25-at-10.18.26-AM.png" data-mid="114612720" border="0" src="https://freight.cargo.site/w/944/i/d4ae07e43244b2ce89be8fe4da60bd65a4fcfb905ace66157430cfbfc16c83a0/Screen-Shot-2021-07-25-at-10.18.26-AM.png" /> <img width="1042" height="1062" width_o="1042" height_o="1062" data-src="https://freight.cargo.site/t/original/i/9ce6c3eedc18d202b580a61919a51969c0ff6a01be7be1dd42be4e54bd250522/Screen-Shot-2021-07-25-at-10.10.45-AM.png" data-mid="114612455" border="0" src="https://freight.cargo.site/w/1000/i/9ce6c3eedc18d202b580a61919a51969c0ff6a01be7be1dd42be4e54bd250522/Screen-Shot-2021-07-25-at-10.10.45-AM.png" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/28ab50dec942e2f30b5459fec97d6ccc2b367cb92f24708c1d8cd367002ead2e/Lens_in_Overview_Pixel3.gif" data-mid="114336228" border="0" src="https://freight.cargo.site/w/800/i/28ab50dec942e2f30b5459fec97d6ccc2b367cb92f24708c1d8cd367002ead2e/Lens_in_Overview_Pixel3.gif" /> https://thirdperson.studio/Kaiyo Wed, 21 Jul 2021 00:28:22 +0000 Third Person https://thirdperson.studio/Kaiyo Kaiyo Verbal branding for a more sustainable used furniture company. Voice, Messaging, Copywriting <img width="1590" height="1118" width_o="1590" height_o="1118" data-src="https://freight.cargo.site/t/original/i/db65a302bf35e656134eca113d579847dbe0c15eb80dcf2a45f8662972eed7be/Screen-Shot-2021-07-25-at-10.50.31-AM.png" data-mid="114613955" border="0" src="https://freight.cargo.site/w/1000/i/db65a302bf35e656134eca113d579847dbe0c15eb80dcf2a45f8662972eed7be/Screen-Shot-2021-07-25-at-10.50.31-AM.png" /> <img width="1222" height="854" width_o="1222" height_o="854" data-src="https://freight.cargo.site/t/original/i/e03ba63e516fe782f81e3fcd9e29d1eeb336c26e41f6a323b52fa94bbf6754e6/Screen-Shot-2020-11-11-at-3.09.56-PM.png" data-mid="114284188" border="0" src="https://freight.cargo.site/w/1000/i/e03ba63e516fe782f81e3fcd9e29d1eeb336c26e41f6a323b52fa94bbf6754e6/Screen-Shot-2020-11-11-at-3.09.56-PM.png" /> <img width="662" height="1164" width_o="662" height_o="1164" data-src="https://freight.cargo.site/t/original/i/e45abbd37de3d7928fefc09e16371778710e31a088c5cc3ed291892bb4926a12/Screen-Shot-2021-07-25-at-10.42.43-AM.png" data-mid="114613706" border="0" src="https://freight.cargo.site/w/662/i/e45abbd37de3d7928fefc09e16371778710e31a088c5cc3ed291892bb4926a12/Screen-Shot-2021-07-25-at-10.42.43-AM.png" /> https://thirdperson.studio/Spark-Capital Mon, 19 Jul 2021 16:50:11 +0000 Third Person https://thirdperson.studio/Spark-Capital Spark Capital&nbsp; Verbal rebrand for a very different kind of venture capital firm. Audit &amp; Insights, Brand Positioning, Voice, Messaging, Copywriting, Guidelines <img width="615" height="829" width_o="615" height_o="829" data-src="https://freight.cargo.site/t/original/i/6234d9d7c8fc50e1d95ed486450673c0177d2b9d583f22cb3a930bf21a86b066/Screen-Shot-2021-07-25-at-11.34.24-AM.png" data-mid="114615449" border="0" src="https://freight.cargo.site/w/615/i/6234d9d7c8fc50e1d95ed486450673c0177d2b9d583f22cb3a930bf21a86b066/Screen-Shot-2021-07-25-at-11.34.24-AM.png" /> <img width="648" height="864" width_o="648" height_o="864" data-src="https://freight.cargo.site/t/original/i/5ad1967f784f66ad798ad432edc633db06a66f9c308c8a06f3ef29a548c51259/Screen-Shot-2021-07-25-at-11.26.05-AM.png" data-mid="114615445" border="0" src="https://freight.cargo.site/w/648/i/5ad1967f784f66ad798ad432edc633db06a66f9c308c8a06f3ef29a548c51259/Screen-Shot-2021-07-25-at-11.26.05-AM.png" /> https://thirdperson.studio/The-Farmer-s-Dog Wed, 21 Jul 2021 00:06:14 +0000 Third Person https://thirdperson.studio/The-Farmer-s-Dog The Farmer’s Dog Verbal rebrand for a dog’s best food company.&nbsp; Audit &amp; Insights, Brand Positioning, Voice, Messaging, Copywriting, Guidelines <img width="1254" height="1880" width_o="1254" height_o="1880" data-src="https://freight.cargo.site/t/original/i/8922b72df2bf53a03cac50dad27f44be125882c2dc0a14f6406f77d56c962875/Screen-Shot-2022-07-27-at-2.12.08-PM.png" data-mid="148935394" border="0" src="https://freight.cargo.site/w/1000/i/8922b72df2bf53a03cac50dad27f44be125882c2dc0a14f6406f77d56c962875/Screen-Shot-2022-07-27-at-2.12.08-PM.png" /> <img width="1019" height="827" width_o="1019" height_o="827" data-src="https://freight.cargo.site/t/original/i/06afd9ac2d920a8223109c218656666f4ab12ec33552311b32005fa8b62c8a5a/Screen-Shot-2020-11-11-at-2.26.07-PM.png" data-mid="114283548" border="0" src="https://freight.cargo.site/w/1000/i/06afd9ac2d920a8223109c218656666f4ab12ec33552311b32005fa8b62c8a5a/Screen-Shot-2020-11-11-at-2.26.07-PM.png" /> <img width="1254" height="1882" width_o="1254" height_o="1882" data-src="https://freight.cargo.site/t/original/i/2b2b02cac63083e11ae7e37932353a25413d57e814fbb0574a80cbc0d87dc5cb/Screen-Shot-2022-07-27-at-2.11.46-PM.png" data-mid="148935414" border="0" src="https://freight.cargo.site/w/1000/i/2b2b02cac63083e11ae7e37932353a25413d57e814fbb0574a80cbc0d87dc5cb/Screen-Shot-2022-07-27-at-2.11.46-PM.png" /> https://thirdperson.studio/Warner-Records Tue, 20 Jul 2021 23:54:48 +0000 Third Person https://thirdperson.studio/Warner-Records Warner Records Verbal rebrand for an iconic, culture-shaping record label. Audit &amp; Insights, Brand Positioning, Voice, Messaging, Copywriting <img width="531" height="376" width_o="531" height_o="376" data-src="https://freight.cargo.site/t/original/i/d189d2d4bd8ae16bb7eba13d11863e7f435db451b375a869c0e1bf21a5f55725/warner-tweet.jpg" data-mid="114283147" border="0" src="https://freight.cargo.site/w/531/i/d189d2d4bd8ae16bb7eba13d11863e7f435db451b375a869c0e1bf21a5f55725/warner-tweet.jpg" /> <img width="287" height="200" width_o="287" height_o="200" data-src="https://freight.cargo.site/t/original/i/4d498731d561680c231644c19b8165f357a4ebcab428c9c80334200eaabb5842/dualipa2.gif" data-mid="114341290" border="0" src="https://freight.cargo.site/w/287/i/4d498731d561680c231644c19b8165f357a4ebcab428c9c80334200eaabb5842/dualipa2.gif" /> <img width="1368" height="581" width_o="1368" height_o="581" data-src="https://freight.cargo.site/t/original/i/019e13f56d833a0601499c1a8ac75f871eb53cc7353ac9963e15c2b04067b70e/Screen-Shot-2021-07-20-at-6.57.08-PM.png" data-mid="114283148" border="0" src="https://freight.cargo.site/w/1000/i/019e13f56d833a0601499c1a8ac75f871eb53cc7353ac9963e15c2b04067b70e/Screen-Shot-2021-07-20-at-6.57.08-PM.png" />